|Google Maps SEO|
Google Places Tricks & Google Maps SEO or How to add my business to google maps
Gaining a #1 ranking on Google Maps or Google Places or Google Local Business Center or what ever it is that they call it these days is a key element in any internet marketing campaign and should be considered inline with all of your other advertising efforts.
Recently I have noticed that Google is pushing the Google Place Pages on just about everysite that I visit today which leads me to believe that they are gearing up to make massive changes and also as a defensive mechanism from the recent push that FaceBook and Twitter have been doing into GEO location advertising.
Twitter with their location based tweets and new advertising model and FaceBook with their recent push where advertisers can use geo location as part of the criteria for selecting where, how and to whom to show FaceBook advertisments to, just like Google Adwords does.
Here are the main criteria that IMO Google uses to rank sites in ther GEO algorithm for local searches.
Citations - Citations are when other web properties "cite" your company, address and phone number.
Some great places to add citations are:
Reviews - Customer reviews from other websites, such as Judy's Book, MerchantCircle, CitySearch, InsiderPages etc.
User Content, Related Maps - User generated google maps that "cite" your company name, address and phone number.
Categories - The business category that your business falls under, as far as I know, the first category must be a ligitimate Google category but the next 4 can be completley arbitrary and keyword/keyphrase rich.
Discreet Links - A relatively new signal in Google Maps that allows you to add links to specific sections of your website, such as pricing, or specific landing pages for example a specific service.
Media - Photos, Videos - This one is obvious, photos of your store and videos.
Coupons - Share coupons on Google Places with your customers. As far as I can tell you can modify this area of your Google Places without affecting your listing, so change your coupons as needed.
Details - The details section of your Google Places page allows you to go hog wild so to speak with all kinds of different items that you want searchers to see when evaluating whether or not to visit your website or physical store. I have not hit the maximum allowable details yet but I an assure you, you can add allot of details here. Items such as brands, products, other services that you offer, just about anything can go into the details section. Also this is where you can add discreet links, put the keyword or keyphrase in the left hand box and the the link to that page in the right.
BackLinks - Backlinks are still a very important element even to Google Maps and is the underlying juice for all rankings in all of Google's properties. An effective targeted link campaign can do wonders for your Google Places page ranking and can be the edge that some Google Place Page rankings need in order to get and maintain a #1 position.
Next up will be a more comprehensive case study on Google Maps SEO