For the last three weeks I have been firm at work exploring popular SEO guides that worked for small businesses. Unlike large competitors, small businesses do not have personnel or ad budgets to market in the present economy, but fortunately, none of these factors actually matter for online marketing because small business SEO is the best way to steal market share and of course to level the playing field.
After exploring the finest sources and communicating with popular SEO experts, I have realized that organic SEO is the best way to sustain a small but focused scope. The following is the list of 7 Google SEO tips that I found necessary for small businesses to generate results and I hope this list helps the new and inexperienced businesses that are looking for a SEO guide.
- Make a site that is easy to load:
Now that Google has initiated speed into the search engine ranking algorithm, its time to make sure that your website is easy to load. By improving your website’s speed you also improve customer experience, which helps in converting your visitor into customer. Use tools such as YSlow or Web Page Analyzer to check out the problem behind slow speed. Make a site that is SEO Google friendly and easy to load so that you do not make users wait to purchase your products.
- Optimize for local search:
Going local is the most beneficial technique for small business enterprises. Around 70% local consumers use Google SEO local listings to search information about the nearby companies. Verify your business on the local listings such as Yahoo Local, Bing Local or Google Places to get maximum benefits.
- Connect with the customer by adding personal touch to your site:
The major advantage that small businesses have is chance to connect with the customers by adding a personal voice. By making your voice heard you are not just adding trust but also showcasing your authority in the market. Add recommendations and reviews along with product features and how your services can benefit the customers.
- Give importance to content:
Content has always been the king for the search engines and it still is. Search engines not just give more importance to unique SEO friendly content, but, the better opportunities are given to users to find your products and services. Explain everything – services you provide, the benefit customers can get, feedback, improvements, everything that makes it easy for the customers to build trust.
- Filter your internal links:
Make sure that your navigation scheme is getting all of your content. Internal links not just add value to your website but also make customers and search engines happy. Develop a linking mindset, think professionally about your website’s linking architecture or use sites like CopyBlogger to refer older posts in your articles. You may also add sitemaps, older posts and related products so that your old but informative content is seen or linked to.
- Don’t fuss about receiving no-follow links:
Do not get carried away solely by trying to get incoming links lacking dreaded no-follow. You cannot manage how search engines act. Providing better services and customer satisfaction is your SEO guide. If you focus on good content, search engines will focus on various aspects of SEO by themselves. Better content attracts better links and it is good for both SEO and customers at the same time.
- Create content for people not only for search engines:
If your sole purpose to create the content is to impress the search engines, you are missing on all your business profits. As per the Google SEO guide, creating a user friendly content can help you more as compared to just creating content for search engines. A user visits your website to see how your services can benefit him, but when he comes to your site and finds a content that is confusing; he may leave and might not come back. If you want more inbound links and business profits, make sure to write for the customers because no matter how important search engines are, they cannot avail your services!