When you are hungry you know what you want, in this case let’s say that cheesy slice of pizza. Now that you have determined what you want to eat, where are you going to buy it from? There are over 10 pizza joints near you and all offer the same thing, pizza. But some offer better quality, others were introduced by a friend, some really don’t have what you want, but the food is okay. Now what? You have all of these choices and you don’t know where to go.

Lets break it down, you want to go somewhere were it’s a popular place, the pizza is delicious, they offer other great food and of course they offer the best cheesecake ever! So out of all of these restaurants some may be known for their customer service, others may have a greater selection on the menu, but in the end you want the place that has it all. It’s the same concept when it comes to keywords. If you don’t have it all, then you are loosing to your competitors … big time!

All of these different aspects to a website include keywords. These keywords will let search engines know the purpose of your business/services and in the end give you more authority. Keep in mind, that is a small portion of optimizing your website, but one of the most important parts.

Here are some handy tips to remember:

• Think like the hungry customer, not like the owner of the restaurant. —- Think like a user and not like an SEO expert.
• Get a variety of ingredients customers like. —- Having unique and creative content that people like will attract more users.
• Your content is your main dish and your keywords is your ingredients!

Questions about what keywords best fit your niche? Don’t hesitate to contact us!