For the last three weeks I have been firm at work exploring popular SEO guides that worked for small businesses. Unlike large competitors, small businesses do not have personnel or ad budgets to market in the present economy, but fortunately, none of these factors actually matter for online marketing because small business SEO is the best way to steal market share and of course to level the playing field.

After exploring the finest sources and communicating with popular SEO experts, I have realized that organic SEO is the best way to sustain a small but focused scope. The following is the list of 7 Google SEO tips that I found necessary for small businesses to generate results and I hope this list helps the new and inexperienced businesses that are looking for a SEO guide.

1. Make a site that is easy to load:
   Now that Google has initiated speed into the search engine ranking algorithm, its time to make sure that your website is easy to load. By improving your website’s speed you also improve customer experience, which helps in converting your visitor into customer. Use tools such as YSlow or Web Page Analyzer to check out the problem behind slow speed. Make a site that is SEO Google friendly and easy to load so that you do not make users wait to purchase your products.
2. Optimize for local search:
   Going local is the most beneficial technique for small business enterprises. Around 70% local consumers use Google SEO local listings to search information about the nearby companies. Verify your business on the local listings such as Yahoo Local, Bing Local or Google Places to get maximum benefits.
3. Connect with the customer by adding personal touch to your site:
   The major advantage that small businesses have is chance to connect with the customers by adding a personal voice. By making your voice heard you are not just adding trust but also showcasing your authority in the market. Add recommendations and reviews along with product features and how your services can benefit the customers.
4. Give importance to content:
   Content has always been the king for the search engines and it still is. Search engines not just give more importance to unique SEO friendly content, but, the better opportunities are given to users to find your products and services. Explain everything – services you provide, the benefit customers can get, feedback, improvements, everything that makes it easy for the customers to build trust.
5. Filter your internal links:
   Make sure that your navigation scheme is getting all of your content. Internal links not just add value to your website but also make customers and search engines happy. Develop a linking mindset, think professionally about your website’s linking architecture or use sites like CopyBlogger to refer older posts in your articles. You may also add sitemaps, older posts and related products so that your old but informative content is seen or linked to.
6. Don’t fuss about receiving no-follow links:
   Do not get carried away solely by trying to get incoming links lacking dreaded no-follow. You cannot manage how search engines act. Providing better services and customer satisfaction is your SEO guide. If you focus on good content, search engines will focus on various aspects of SEO by themselves. Better content attracts better links and it is good for both SEO and customers at the same time.
7. Create content for people not only for search engines:
   If your sole purpose to create the content is to impress the search engines, you are missing on all your business profits. As per the Google SEO guide, creating a user friendly content can help you more as compared to just creating content for search engines. A user visits your website to see how your services can benefit him, but when he comes to your site and finds a content that is confusing; he may leave and might not come back. If you want more inbound links and business profits, make sure to write for the customers because no matter how important search engines are, they cannot avail your services!

Remember how we all “dislike” being put on hold on a phone line or approaching prompts to get the must deserved customer service. With all the improved high tech world and more beneficial communication tools, various organizations have found an interesting way to reach customers and improve customer service. Through social media, customers get exactly what they are looking for and receive better customer support and easier ways to contact an organization. Jump into the game changing strategy to increase company’s touch, use social media for business, if you are not because serving customers is social, too!

5 Most creative social media ways to reach customers are:

1. Twitter: Tweet to serve the customers.
   • Tweet to solve an issue:-The much used phone conversations may help solve the problems but the wait time will not. A single tweet is enough to reach a lot of customers in just one click, which made twitter a fast-lightning platform.
   • Build global image:- Better customer service gets talked about, which may lead to better brand image and more sales. Twitter is one of the social media ways that may turn a single happy customer story to international news.
   • Reduction in cost:- Customers have better things to do than to be on call for hours because of a simple issue. With Twitter, the solution is quick, cheap and precise and it also reduces the call rates and time.
2. Online chat: Let the customers save through technology:
   There can be various reasons to use the chat functionality. Some consumers are not always comfortable or understand the solution on call or have a lot of patience to pick the phone to call the service center. Also online chat can be a great way to inform customers about your new services or to sell the complimentary helpful products. Whether the problem is about a bank account or online assistance, chat works great for customers and the company.
3. Serve customers through blog posts:
   Blog is the finest way to create a social customer service strategy using social media style. The World Wide Web has taught us to demand and get everything immediately without wasting much time and effort and blogs do exactly the same. A blog post can solve customer query, market a product or service and advertise about the new improvements of the company. The regular and easy updates on the blogs keep the brand always in news. The comment section of the blog provides instant feedback about the product or service, which may turn the negatives into positives and develop brand image.
4. Serving customers through forums:
   If a lot of customers are facing a similar kind of issue and calling to ask the same questions, it is smarter to put the solution that is searchable globally by the users and the search engines. The customer can easily click on the product name, to sort out their issues. Also, a forum can provide various solutions to a single problem so that the customer can choose the most suitable one. Along with better and quick customer support, a forum may reduce your customer service admin calls, as the customers are getting the solutions through the net.
5. Communicate through social networking sites:
   Social networking sites have brought the world closer and made life easier and now its time for the organizations to use these channels as a means of providing better customer service. The sites like Facebook, Orkut and MySpace not just enable a company to communicate with the customers on various levels but also help solicit feedback, send out the update bulletins about the product and service and manage the reputation and the image of the brand. These sites bring you closer to the customers, which enhance customer support. Build community, start an event or social networking forum, the ultimate result would be, better brand image through proper customer service!

Social Media has provided interesting ways to reach customers and improve customer service through Customer feedback, providing important announcements via social networking sites and follow market trends.

1. Make sure to include in text all contact information with name, address, zip code, geographic location, phone numbers, emails and points of contact.
2. Create unique site maps specifically for mobile browsers.
3. Create unique pages specifically for mobile devices.

• Ensure that content provided by accessing a URI yields a thematically coherent experience when accessed from different devices.
• Exploit device capabilities to provide an enhanced user experience.
• Take reasonable steps to work around deficient implementations.
• Carry out testing on actual devices as well as emulators.
• Keep the URIs of site entry points short.
• Provide only minimal navigation at the top of the page.
• Take into account the trade-off between having too many links on a page and asking the user to follow too many links to reach what they are looking for.
• Provide consistent navigation mechanisms.
• Assign access keys to links in navigational menus and frequently accessed functionality.
• Clearly identify the target of each link.
• Note the target file's format unless you know the device supports it.
• Do not use image maps unless you know the device supports them effectively.
• Do not cause pop-ups or other windows to appear and do not change the current window without informing the user.
• Do not create periodically auto-refreshing pages, unless you have informed the user and provided a means of stopping it.
• Do not use markup to redirect pages automatically. Instead, configure the server to perform redirects by means of HTTP 3xx codes.
• Keep the number of externally linked resources to a minimum.
• Ensure that content is suitable for use in a mobile context.
• Use clear and simple language.
• Limit content to what the user has requested.
• Divide pages into usable but limited size portions.
• Ensure that the overall size of page is appropriate to the memory limitations of the device.
• Limit scrolling to one direction, unless secondary scrolling cannot be avoided.
• Ensure that material that is central to the meaning of the page precedes material that is not.
• Do not use graphics for spacing.
• Do not use images that cannot be rendered by the device. Avoid large or high resolution images except where critical information would otherwise be lost.
• Ensure that information conveyed with color is also available without color.
• Ensure that foreground and background color combinations provide sufficient contrast.
• When using background images make sure that content remains readable on the device.
• Provide a short but descriptive page title.
• Do not use frames.
• Use features of the markup language to indicate logical document structure.
• Do not use tables unless the device is known to support them.
• Do not use nested tables.
• Do not use tables for layout.
• Where possible, use an alternative to tabular presentation.
• Provide a text equivalent for every non-text element.
• Do not rely on embedded objects or script.
• Specify the size of images in markup, if they have an intrinsic size.
• Resize images at the server, if they have an intrinsic size.
• Do not use pixel measures and do not use absolute units in markup language attribute values and style sheet property values.
• Use style sheets to control layout and presentation, unless the device is known not to support them.
• Organize documents so that if necessary they may be read without style sheets.
• Keep style sheets small.
• Use terse, efficient markup.
• Send content in a format that is known to be supported by the device.
• Where possible, send content in a preferred format.
• Ensure that content is encoded using a character encoding that is known to be supported by the target device.
• Indicate in the response the character encoding being used.
• Provide informative error messages and a means of navigating away from an error message back to useful information.
• Do not rely on cookies being available.
• Provide caching information in HTTP responses.
• Do not rely on support of font related styling.
• Keep the number of keystrokes to a minimum.
• Avoid free text entry where possible.
• Provide pre-selected default values where possible.
• Specify a default text entry mode, language and/or input format, if the target device is known to support it.
• Create a logical order through links, form controls and objects.
• Label all form controls appropriately and explicitly associate labels with form controls.
• Position labels so they lay out properly in relation to the form controls they refer to.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.

Key Organic Search Engine Optimization Facts:

• Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval. 
  
• 90% of all new website visitors are delivered by a major search engine and/or directory.
  
• 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
  
• Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
  
• Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Dream System Solutions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.